it’s funny how you always seem to win the battles you haven’t even thought of fighting.
but when it comes to something you really want, it’s never so easy..
could be the other way around: you really want something you know you can’t have, and what you can have you’ll never want.
i think it all comes down to who is in control: addictiveness is caused by lack of control so.. you are built to want something that’s independent of your will and built not to care about what you’re getting for free.
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the essence